Bill the Alpaca breeder

This has been around for while now. CGU is one of our larger insurance companies and they started a new advertising campaign a few months back.

'Bill' was the first one they made in the series and they ran it a few times late at night then we didn't see it again for weeks.

Then, CGU started started sponsoring the football on satellite TV and suddenly Bill is getting prime time spots at the weekend and he's becoming a minor celebrity.

Of course, he's not real and most of those animals were definitely chosen for character rather than show potential but he has been a great publicity boost for the industry here, especially as the campaign coincided nicely with national alpaca week.