Our second National Alpaca week has been and gone. It’s fair to say that we learned a lot from the inaugural event last year and this time it was leaner, meaner and far more effective.
The week started with a ‘Meet the Alpacas’ day in the Adelaide Hills. Rather than spending our regional advertising budget on newspaper and magazine adverts, this time we went for large banners on main roads and getting ourselves on the radio and into interviews in the press. It paid off and the day went well, we were never run off our feet but there was constant flow of interested visitors from start to finish. We sold some pets, a small starter herd to a new breeder and some craft work. Most importantly, as a public relations exercise, it was a great success.